Tom Fuszard – Page 26 – Tom Fuszard's Business Builder

Back up your computer and websites regularly

December 28, 2015November 28, 2012 by Tom Fuszard

Back up your computer files and websites regularly to overcome a loss Do you back up your computer files and websites? If not, you’re risking serious loss. There is no one best way to back up your computer. Just do it (if I may be so bold as to steal a popular phrase). For your … Read more

How to leave a good phone message in 3 easy steps

December 28, 2015November 26, 2012 by Tom Fuszard

How to leave a good phone message 1. Give important information, like your phone number, at least two times, especially if you are calling from a cell phone. Signals do occasionally break up, and the person may not have caller ID. 2. Speak slowly and clearly. Don’t force the recipient to play back your message … Read more

A wrong-number call becomes a sales call with proper technique

December 28, 2015November 20, 2012 by Tom Fuszard

Learn how to turn a wrong-number call into a sales call What do you do when you receive a wrong-number call? Just hang up? Turn it into a sales call with the simple steps discussed here: 1. Learn how to turn the conversation in your favor, and what precisely to say. 2. Promote customers or … Read more

5 tips to keep your presentation on time

December 28, 2015November 11, 2012 by Tom Fuszard

Effective presentations stay on message and on time

Along with offering the wrong material, one of the bigger mistakes a presenter can make is running too long. Some presenters take a cavalier attitude toward time, especially if they’re speaking in the evening. Regardless of when your presentation occurs, stay on time. It shows respect and a level of professionalism. These tips will help you.

Develop an outline and script The framework for your presentation, an outline creates order and structure. Your notes or script, developed from your outline, keep you on message and on time. Speakers who try to “wing it” during either the research stage or the presentation itself often end up with an incoherent speech that wanders aimlessly and goes well over the allotted time.

Rehearse, rehearse, rehearse The best way to know whether you’re on time is to do a full rehearsal. Don’t quicken your pace or cut corners. If, for example, you want to use 10 minutes for a group exercise, stop your rehearsal for 10 minutes. Walk away, and do some chores or other tasks to burn that time.

Use business networking opportunities to build your business

December 28, 2015November 1, 2012 by Tom Fuszard

Do you attend networking events? You should. They’re a great marketing tool. Business networking events help establish you and your business in your area. Take advantage of as many networking opportunities as you can.

There are several business networking groups, starting with your chamber of commerce. Consider, also, lead-generation groups, service clubs (Rotary and such), general networking groups (the Milwaukee area has Funtastic Times) and others.

For maximum benefit, keep these ideas in mind:

1. Show genuine interest in the other person. Sure, you’re there to generate leads. But all long-term business relationships are grounded in mutually beneficial arrangements. Ask the other person probing questions, such as:
A. What is your firm known for?
B. What sets you apart?
C. What sort of customer are you looking for?

The latter question is especially important. It shows that you’re interested in helping the person build his business.