Tom Fuszard

B2B copywriter/content marketing writer dedicated to helping you and your business succeed. Click on the "Writing Samples" tab for a selection of my samples. Need help with your content marketing? Feel free to call or email me.

Have a dream? Run with it!

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Your dream can become a reality with effort

Do you dream about accomplishing something? Think you have a really hot idea, but haven’t done anything with it? Could be a book, a movie, a trip; just about anything big.

have a dream, I have a dreamI have a dream. Have had it for years, in fact. You see, I’ve had this movie churning in my head. I think it’s a pretty good one, too. (Don’t we all feel that way about our ideas?)

Finally in September 2012 I started putting words to paper. Currently, the script is merely a collection of scenes; dialog, mostly. The script needs more scenes and transitional segments. The writing requires editing and polishing, then conversion to screenplay form. In other words, I’m a long way off.

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Start off with good customer service

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Improve customer service through initial actions A recent incident with a business taught me a lesson and offers reminders for everyone. This column is aimed at the provider, but customers can learn from it, too. 1. Be clear at the outset. Fully explain and define what you are offering. Provide all information in writing. If … Read more

Build your business through chamber of commerce

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Build your business by getting involved in your chamber of commerce. Here are 3 suggestions: 1. Participate in chamber functions. You’re familiar with the monthly networking event. What about seminars, workshops or expos? Consider offering a presentation. Become recognized by your peers as an expert; a “go-to” person. This presentation could be part of a … Read more

Have the customer’s name? Use it!

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Effective customer service starts with the person’s name One of the key components of good customer service is a personalized response. That is, tailoring your solution and/or message to the person’s need(s). In this video, I zero in on the message: your reply to the complaint, question or comment. Specifically, do you use the person’s name? … Read more

Are you a good listener?

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Develop good listening skills to set you and your firm apart One component of good customer service is good listening skills. By listening well, we prevent many problems from occurring, thus avoiding situations that could irritate a customer. In this video I review an incident that teaches two lessons: Listen carefully and speak professionally. The incident … Read more