Don’t let a little nervousness get in the way of a great speech

Nervousness is common with all speakers, even the most experienced ones.  Put that anxiety to work for you by channeling the extra energy into your delivery. You will be more animated and come across more forcefully. Your confidence builds as you notice the effect this has on your audience. You may still notice a little nervousness … Read more

Are you farther or further?

It depends on whether you’re moving or staying put. Farther refers to moving in the literal sense. The farther we traveled, the more tired we became. Further, on the other hand, is used to describe some sort of change, often a gain or improvement in a function or skill. The students have progressed further than … Read more

More tips for an effective presentation

For many business people, public speaking is a basic component of the job. Whether leading staff meetings or speaking before civic and trade groups, owners and managers give countless speeches and business presentations.

As they prepare, most speakers focus only on the subject matter, and give little thought to the fundamentals of speaking. Even if you are giving a PowerPoint presentation, you need to consider your participation. Study these tips for a more effective presentation next time.

Read more

Be more disciplined with e-mail

Going through my e-mail the other day, I was reminded just how easy it can be to get swallowed up by all the forces out there biding for my attention. I have several e-mail accounts for business, and most get loaded with mail. One address averages around 30 messages a day. The other accounts receive less, but still garner … Read more

Use public relations to build, maintain customer loyalty

Mention public relations to the average person, and what comes to mind is a news release, and, perhaps, something about a firm involved in a crisis. There’s a lot more to it, which is why you should consider public relations for your business.

Public relations helps build and maintain customer loyalty through a variety of communications tools, according to Scott Seroka, Vice President of Seroka, a marketing, interactive and public relations firm in Waukesha, Wis. These include feature stories, sponsorships, media interviews, and speaking engagements.

Read more