Business development

Enhance your business with video marketing

by

Some network marketers wonder, why use video marketing? Quite simply, because it’s effective and relatively easy to do. Recall all the videos you’ve heard about that were extremely popular. So popular, in fact, that the news media picked up on them. I can’t promise that your internet video marketing will have the same results, but your videos can be popular nonetheless. Popularity leads to click throughs. Click throughs, as you know, are the first step in generating sales.

internet video marketing

Video web marketing should be an integral part of your network marketing efforts. Follow these suggestions to help you create a successful video marketing strategy.

Read more

Sustained, well-executed marketing vital for growing businesses

by

Have your marketing efforts been less than fruitful? Do you know why? Perhaps it’s because you haven’t given marketing its proper consideration.

“Marketing isn’t just running one ad and doing a trade show,” says Gordie Gohr of Gohr Creative Services in Brookfield, Wis. You need a concerted effort employing the proper tools. Your marketing strategy could include advertising, public relations, social media, e-mail blasts, direct mail, and other  means.

Read more

Handle media interviews with confidence and poise

by
On occasion you may be asked to comment for a story. The reporter could be seeking information on a topic related to your industry or reporting on something that occurred at your firm. While a crisis requires special handling, an occasional phone interview is something you can address. These pointers will help make your interview go smoothly.
 
Know your facts Chances are the reporter will ask about routine matters. Try to imagine the types of questions you’ll be asked, and compose answers. (Also, when the reporter calls, have your assistant gather some idea of what will be covered.) Notes and other necessary information should be at your fingertips. The conversation may be relatively brief–perhaps 10 to 15 minutes–so make sure you can find the pertinent details quickly.
 

Good signage is important for health of your business

by

To most people, a sign is just a sign. But signs serve important functions in any business, and should be given careful consideration.

The most important reason, of course, is to aid in locating your firm. Business signage also plays a role in your branding efforts, as well as to announce Grand Openings, regular sales, and, yes, even going-out-of-business sales.

Chad Schultz, President of Innovative Signs in Waukesha, Wis., offers a number of tips for successful signage. If the sign is to be attached to your building, consider the sight lines and the amount of space you have to work with. You may need to move the sign to another part of your building or adjust the type size and colors. Make sure you account for any electrical needs, he says.

Informational signs must get their point across in just a handful of words. You have only two or three seconds to grab viewers’ attention and to engage them, Schultz says. Use large and legible type, and avoid fancy font styles.

Read more

Create a successful webinar

by

Webinars have fast become a popular form of presenting. They are relatively inexpensive to host – even free, with the right platform – and let you reach out to the world from the comfort of your home or office.

Those with limited public speaking experience.sometimes find hosting a webinar intimidating, even frightening. It shouldn’t be. In fact, you’ll find it a fun exercise once you start hosting your own webinars. These tips will help ensure your webinars are successful.

1. Treat it like any other presentation. A webinar is essentially a seminar given remotely. The biggest difference (which can work in your favor; more on that later) is that your audience isn’t right in front of you. Even so, you must follow the same steps you take for a standard presentation. They include:

Read more