Have your marketing efforts been less than fruitful? Do you know why? Perhaps it’s because you haven’t given marketing its proper consideration.
“Marketing isn’t just running one ad and doing a trade show,” says Gordie Gohr of Gohr Creative Services in Brookfield, Wis. You need a concerted effort employing the proper tools. Your marketing strategy could include advertising, public relations, social media, e-mail blasts, direct mail, and other means.