Good signage is important for health of your business

To most people, a sign is just a sign. But signs serve important functions in any business, and should be given careful consideration.

The most important reason, of course, is to aid in locating your firm. Business signage also plays a role in your branding efforts, as well as to announce Grand Openings, regular sales, and, yes, even going-out-of-business sales.

Chad Schultz, President of Innovative Signs in Waukesha, Wis., offers a number of tips for successful signage. If the sign is to be attached to your building, consider the sight lines and the amount of space you have to work with. You may need to move the sign to another part of your building or adjust the type size and colors. Make sure you account for any electrical needs, he says.

Informational signs must get their point across in just a handful of words. You have only two or three seconds to grab viewers’ attention and to engage them, Schultz says. Use large and legible type, and avoid fancy font styles.

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