Tom Fuszard's Business Builder
Helping you and your business prosper
Tom Fuszard Asked to provide examples of marketing and public relations efforts, most people mention brochures, folders, advertising and news releases. Often overlooked are articles submitted to trade and business publications. That’s unfortunate. Articles offer great opportunities to promote your firm in a subtle way and get you noticed among your industry peers. Follow these guidelines to … Read more
Editing and proofreading tend to go together. Yet they are distinct activities, as you’ll see below. A comprehensive discussion is beyond the scope of this post. Instead, I’ll review how editing and proofreading apply in a variety of situations. The difference between editing and proofreading Editing involves looking for better ways to convey the information. … Read more
Nobody likes to deal with complaints. Indeed, most of us dread the task. We delay. Make excuses. Get a cup of coffee. Then another. As difficult as it is, try to view complaints in a positive manner. They allow you to address an issue that perhaps you didn’t know existed. “Silent sufferers” just go away, … Read more
You just received notice of an upcoming meeting. “Ugh,” you cry. “Not another meeting!” You roll your eyes and wonder how you’ll survive yet another hour of useless babble. Why are meetings so detested? Simple. Many are so poorly planned and executed they are a waste of time. That’s a shame. Done properly, a meeting … Read more
This is a great time to take stock of your communications skills, and make a commitment to improving where needed. The following suggestions, offered in no particular order, can help you become a better communicator in the months and years ahead. Join Toastmasters: This highly respected organization helps you improve your oral communication and presentation … Read more