Consider business expos and trade shows as additional business networking sites
You know that attending business networking events is a crucial marketing strategy. You try to attend at least three networking events each month, right?
After reviewing all the networking opportunities in your area, you might wonder, Can’t there be something else? How about networking during trade shows and similar events?
That’s right. Drum up business–or at least prospects–at trade shows and similar functions.
The twist here is that your focus isn’t on other attendees. Oh, I encourage you to chat with other guests. But for this exercise you will be prospecting to the exhibitors. That’s right: the vendor reps manning the booths.
This requires some tact and professionalism on your part. You are, after all, hitting on salespeople; that is, folks who are there to sell. They’re not supposed to spend time listening to sales pitches.