Tom Fuszard's Business Builder
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The apostrophe is used in a number of ways. 1. To replace missing letters or numbers: Can’t, won’t, shouldn’t, ‘60s, ‘70s A lot of people write abbreviated decades with the apostrophe on the back side (e.g. 60’s, 70’s). That is wrong for two reasons. First, we need an apostrophe to replace the missing number – 19 … Read more
How often have you seen this type of statement? The conference starts at 8:00 a.m. tomorrow morning. The abbreviation a.m. stands for ante merdiem, which refers to the time of day between midnight and noon. In this case morning is unnecessary. Simply write: The conference starts at 8:00 a.m. tomorrow. In a similar manner, p.m. … Read more
Some random suggestions to consider as you prepare for your next presentation. * Clothing and jewelry should be plain and simple. Large, gaudy pins and earrings can be distracting. Tone down the jewelry, and wear simple prints or solids. * Eat light beforehand, and watch certain foods. Dairy products and sweets make you clear your throat, … Read more
How often have you fired off a message that says “Send me what you have on [product X].”? Do you really want—and can you use—all that information? And do you want your employees spending valuable time researching all known facts and figures? Get right to the point, and ask for just the facts you need. … Read more
Salespeople, especially newer ones, tend to focus on their firm’s products, people, and other features. I know, because I spoke that way in my early days of sales with a newspaper group. Prospects, meantime, roll their eyes and wonder, “What about me?” Remember to focus on your prospect’s needs and concerns. Talk in terms of benefits … Read more