Business development

Make your conference go smoothly with these suggestions

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Chairing a conference is much like running a meeting, only on a larger scale. A conference may run upwards of a day (maybe more) and involve multiple topics and speakers.

I was chairman of an organization for five years. In that time we held four in-person conferences. (The fifth was a teleconference.) I learned a lot chairing those meetings, which I’d like to share with you. This is not a comprehensive list by any means; just my observations from those conferences. Incidentally, many of the suggestions apply to regular meetings. Conferences can enhance and test your managerial skills, as you will see.

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Enhance your business with video marketing

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Some network marketers wonder, why use video marketing? Quite simply, because it’s effective and relatively easy to do. Recall all the videos you’ve heard about that were extremely popular. So popular, in fact, that the news media picked up on them. I can’t promise that your internet video marketing will have the same results, but your videos can be popular nonetheless. Popularity leads to click throughs. Click throughs, as you know, are the first step in generating sales.

internet video marketing

Video web marketing should be an integral part of your network marketing efforts. Follow these suggestions to help you create a successful video marketing strategy.

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Sustained, well-executed marketing vital for growing businesses

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Have your marketing efforts been less than fruitful? Do you know why? Perhaps it’s because you haven’t given marketing its proper consideration.

“Marketing isn’t just running one ad and doing a trade show,” says Gordie Gohr of Gohr Creative Services in Brookfield, Wis. You need a concerted effort employing the proper tools. Your marketing strategy could include advertising, public relations, social media, e-mail blasts, direct mail, and other  means.

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Handle media interviews with confidence and poise

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On occasion you may be asked to comment for a story. The reporter could be seeking information on a topic related to your industry or reporting on something that occurred at your firm. While a crisis requires special handling, an occasional phone interview is something you can address. These pointers will help make your interview go smoothly.
 
Know your facts Chances are the reporter will ask about routine matters. Try to imagine the types of questions you’ll be asked, and compose answers. (Also, when the reporter calls, have your assistant gather some idea of what will be covered.) Notes and other necessary information should be at your fingertips. The conversation may be relatively brief–perhaps 10 to 15 minutes–so make sure you can find the pertinent details quickly.
 

Good signage is important for health of your business

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To most people, a sign is just a sign. But signs serve important functions in any business, and should be given careful consideration.

The most important reason, of course, is to aid in locating your firm. Business signage also plays a role in your branding efforts, as well as to announce Grand Openings, regular sales, and, yes, even going-out-of-business sales.

Chad Schultz, President of Innovative Signs in Waukesha, Wis., offers a number of tips for successful signage. If the sign is to be attached to your building, consider the sight lines and the amount of space you have to work with. You may need to move the sign to another part of your building or adjust the type size and colors. Make sure you account for any electrical needs, he says.

Informational signs must get their point across in just a handful of words. You have only two or three seconds to grab viewers’ attention and to engage them, Schultz says. Use large and legible type, and avoid fancy font styles.

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