More great advice from Richard Branson

Richard Branson’s book, “Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way” offers great insight into the man behind the Virgin Group. In an earlier post, I reviewed five great concepts I gleaned from his book.  This passage offers two more nuggets of advice for entrepreneurs everywhere.

Richard is often asked why he participates in those dangerous activities (balloon rides around the world, driving a power about across the Atlantic). Here is how he responds:

“Part of me is driven to try new adventures, and I still find that I want to push myself to my limits. If I were to think about it more carefully, I would say that I love to experience as much of life as I can.”

Let’s review the important concepts here:

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Grow and prosper from Richard Branson


Learn from Richard Branson, a highly successful entrepreneur and founder of the Virgin Group. I started reading his book, “Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way.” You can learn a lot by studying his experiences and principles. These tidbits were gleaned from just the first few sections of the book:

1. That fateful balloon flight in January 1997, though it nearly killed him, did not deter him. “I knew I would attempt another balloon flight because it’s one of the few great challenges left.” Do you challenge yourself everyday?

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Prompt follow up makes you shine

how to give a speech, effective presentationsDuring a recent networking event, I was chatting with a business person when he asked if I knew of some resources for a particular service he needed. One business came to mind, but I told him I’d check my contact list when I got back to the office. As this was an evening event, I told him I’d get back to him the following morning.

Afterward, he sent a message thanking me for my effort and the prompt follow through. That made me wonder: does he not normally experience that? If so, that’s too bad.

With today’s technology it’s easier than ever to reply to queries. What happens, though, if you have to return to the office to dig up an answer? More to the point, if the person asking the question is not a customer, are you as interested in following through? You should be.

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Is your professional brand positive?


What is your brand? More importantly, does it evoke a positive impression in your customers and prospects?

In “The Heart of Selling,” Jacqui Sakowski implores sales people to put customers’ interests first. Doing so is an important first step in creating a positive brand.

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How to greet your customers properly

How well do you and your employees greet your customers? Do you offer warm, friendly greetings? Or do you barf up the robotic, “How’re you doing?” when customers enter your business? I encountered just that sort of treatment while in the checkout line at the supermarket. It dawned on me that business people could use … Read more