In good times and bad, businesses need a competitive edge. It’s easy to think of paid marketing efforts, but fortunately there are many options out there that cost nothing other than some of your time. Yet they offer you the opportunity to develop awareness and recognition as an expert in your field. Here are a few to consider.
Submit articles to your trade publications. Editors are always looking for copy – saves them the effort of developing an article – and they expose your business to a much wider audience. Read the magazine’s editorial guidelines and review the editorial calendar. Contact the editor if you have any further questions.
Consider writing columns for local business papers and the business section of your local daily. These guest editorials cover a wide variety of topics and are read by decision makers and influencers.
Offer to speak at chamber of commerce meetings and before Kiwanis, Rotary, and other civic organizations. These provide the added benefit of interacting with your audience before and after your speech. Use that time to expand upon your topic and offer suggestions to specific questions raised.
As is the case with articles, your speech should cover material that is relevant to your audience. Avoid sounding like an advertisement for your firm. You are there to offer helpful advice, not to sell your product or service.
Develop a regular writing and speaking schedule, and over time your business will grow along with your following.
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