Impact and Affect

Business people have a knack for crafting new uses for words and phrases. We now “grow” our businesses. (Is everyone involved in farming?)

Impact is another abused verb, as in The rising price of steel is impacting our bottom line.

While it can be used as a verb in limited cases, impact is primarily a noun. Use affect instead. Both are useful and effective, as we see here.

The rising price of steel is affecting our bottom line.

Rising steel costs are having a huge impact on our profitability.

What are your thoughts on this topic? Feel free to leave a comment. And if you like the column, please share it with others.

Tom Fuszard, content writer, blog writing, pr writing, web copy



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