Tom Fuszard

B2B copywriter/content marketing writer dedicated to helping you and your business succeed. Click on the "Writing Samples" tab for a selection of my samples. Need help with your content marketing? Feel free to call or email me.

Tim Erway: How to succeed in your network marketing business

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During the Info-Marketing Blueprint conference last Friday, we were treated to some great advice and insight from Tim Erway, one of Mike Dillard’s colleagues at Magnetic Sponsoring. Tim spoke for an hour or so. By scribbling madly, I managed to record many of the points he offered that afternoon. The following is taken from my notes. While the sentences may not flow like perfect prose, I think you’ll still be able to glean the wisdom that Tim Erway offered.

We network marketers tend to undervalue ourselves, and refrain from bringing content to the marketplace because we feel it’s not worthy.

Not sure what to write about or produce? Ask yourself:
– What is your passion?
– What are you good at? How did you get good at it?

By learning, we are increasing our value. By putting that into practice, we are creating experience. We create value by implementing what we learned. “The more value we share, the wealthier we become,” he says.

Value of events like this one (Info-Marketing Blueprint): You meet people. Plus, you never know who you will be introduced to later. [From me: It’s a take on the old saying, “It’s not who you know, but who knows you.”]

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Adding to my collection of professional development materials

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Seasoned business people from all industries know that professional development never stops. You never know all; there’s always more to be gleaned from others in your field. Whether you are a network marketer, professional speaker, sales person…heck just about any position, you should be constantly in learning mode. Books and audio materials are popular platforms … Read more

Conferences are an important part of marketing efforts

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In these difficult times, business owners are constantly looking for ways to cut expenses. That’s understandable. We need to remain cognizant of the bottom line in order to stay in business. The other  important component, of course, is generating additional income through new sales.

Sadly, one area that tends to get cut during tough times is marketing. While some tweaking is probably in order, too often businesses make wholesale cuts in their marketing budgets. Why is that? They’re cutting out a major component in their business development efforts. (I heard of a firm years ago that cut all but one of its salespeople. Wow.)

Like most newer network marketers, my path has been bumpy. Coming from an advertising / marketing background, I assumed that it would take time to build sales. I’m introducing myself to the marketplace in a whole new way, and am entering a rather crowded field. A lot of folks are involved in network marketing/home-based businesses. Each of us is trying to carve out a niche. All of us are trying to position ourselves against our competitors – just like traditional businesses do – and grow from there.

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How to give a presentation when disaster strikes

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It had to happen eventually. Until then I had no problems with my presentations; all came off without a hitch. As one who gives presentations frequently and who aspires to be a professional speaker, I know that I will experience a meltdown someday. That someday was this past Wednesday evening during a webinar I was hosting. Even though I trained myself for such an event, it still proved to be a challenging but instructional experience. It prompted me to put together some thoughts on how to give a presentation when disaster strikes.

The best time to plan for any disaster, of course, is during the quiet times. Now is the time to review the steps to take in the event you suffer a disaster during a business presentation. Play these steps over in your mind – visualize them – repeatedly. That will help ensure that when the inevitable occurs, you respond pretty much to script. You can expect some anxiety – the shock of the incident really hits you – but you can minimize its effects through proper response.

1. Maintain your composure. When something significant occurs – say, your computer crashes (like mine did) or the projector dies – it is a shock to your system. Part of you wants to panic. You realize the significance of what has happened and envision your presentation collapsing. It’s an embarrassing and humiliating moment. You are the presenter, after all, and those people are counting on you.

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