Avoid these customer service mistakes

Read full article  | No Comments

Assorted customer service issues I encountered recently serve as important reminders of what not to do. Let’s hope you can learn from these incidents. 1. Provide accurate instructions/directions. While leaving a hotel last Saturday, I asked a person at the front desk where I would meet the shuttle bus. She gestured toward the front of […]

Read More

Enhanced copywriting skills important for freelance writers

Read full article  | No Comments

I am ready to enlarge my library. We freelance writers must always be studying our craft and honing our skills. After consulting some successful internet marketers, I’ve zeroed in on these books to start with: “Adweek Copywriting Handbook” by Joe Sugarman “The Irresistible Offer” by Mark Joyner “Web Copy That Sells” by Maria Veloso “The […]

Read More

Customer service calls should be answered promptly

Read full article  | No Comments

As the country digs its way out of the Great Recession, you’d think that businesses would be making great strides in their customer service endeavors. Most do, I’m sure. But on occasion we encounter a firm that could use a refresher in how to provide quality customer service. I recently needed to call my bank […]

Read More

Develop unconventional leadership skills for better results

Read full article  | No Comments

This month’s meeting of The Business Building Academy offered two outstanding presentations on developing and offering strong leadership. The presenters were Susan L. Farrell, MBA and Lt. Cmdr Chip Lutz USN (ret.). I discussed Susan’s presentation in another column. Chip,¬†president and founder of Unconventional Leader, LLC, offered several very useful pieces of advice, including suggestions […]

Read More

Effective leadership rooted in respect and assertive behavior

Read full article  | No Comments

This month’s Business Builder Academy meeting featured two outstanding¬†seminars on effective leadership. The presenters were Susan L. Farrell, MBA and Lt. Cmdr. Chip Lutz USN (ret.). This column recaps¬†Susan’s presentation. I will discuss Chip’s seminar in my next column. Susan taps into her 25+ years of management and training experience to help women in management […]

Read More