Enhanced copywriting skills important for freelance writers

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I am ready to enlarge my library. We freelance writers must always be studying our craft and honing our skills. After consulting some successful internet marketers, I’ve zeroed in on these books to start with: “Adweek Copywriting Handbook” by Joe Sugarman “The Irresistible Offer” by Mark Joyner “Web Copy That Sells” by Maria Veloso “The […]

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Customer service calls should be answered promptly

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As the country digs its way out of the Great Recession, you’d think that businesses would be making great strides in their customer service endeavors. Most do, I’m sure. But on occasion we encounter a firm that could use a refresher in how to provide quality customer service. I recently needed to call my bank […]

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Develop unconventional leadership skills for better results

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This month’s meeting of The Business Building Academy offered two outstanding presentations on developing and offering strong leadership. The presenters were Susan L. Farrell, MBA and Lt. Cmdr Chip Lutz USN (ret.). I discussed Susan’s presentation in another column. Chip, president and founder of Unconventional Leader, LLC, offered several very useful pieces of advice, including suggestions […]

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Effective leadership rooted in respect and assertive behavior

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This month’s Business Builder Academy meeting featured two outstanding seminars on effective leadership. The presenters were Susan L. Farrell, MBA and Lt. Cmdr. Chip Lutz USN (ret.). This column recaps Susan’s presentation. I will discuss Chip’s seminar in my next column. Susan taps into her 25+ years of management and training experience to help women in management […]

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Presentation skills – 5 tips to help you survive a disaster

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Have you faced a disaster during a presentation? If not, you will soon. It happens to every public speaker at some point. What I experienced during a recent presentation can help you prepare for the inevitable. Like most presenters, my presentation was on PowerPoint slides. I set up early, and had the projector running prior to […]

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