With all the talk about honing our communication skills, we rarely hear about improving our listening skills. Yet those are just as important. Good listening skills are especially critical in… Read more »
Asked to provide examples of marketing and public relations efforts, most people mention brochures, folders, advertising and news releases. Often overlooked are articles submitted to trade and business publications. That’s… Read more »
Nobody likes to deal with complaints. Indeed, most of us dread the task. We delay. Make excuses. Get a cup of coffee. Then another. As difficult as it is, try… Read more »
Public relations professionals, and especially newer practitioners, can glean valuable information talking directly with editors regarding story ideas. Editors are always open to queries, but time is limited. What if… Read more »
A recent addition to my professional development is both old and new. Tom Hopkins’ “How To Master The Art of Selling Anything” is proving to be a very valuable training… Read more »