Tom Fuszard's Business Builder – Page 42 – Helping you and your business prosper

Make your conference go smoothly with these suggestions

January 27, 2016December 9, 2011 by Tom Fuszard

Chairing a conference is much like running a meeting, only on a larger scale. A conference may run upwards of a day (maybe more) and involve multiple topics and speakers.

I was chairman of an organization for five years. In that time we held four in-person conferences. (The fifth was a teleconference.) I learned a lot chairing those meetings, which I’d like to share with you. This is not a comprehensive list by any means; just my observations from those conferences. Incidentally, many of the suggestions apply to regular meetings. Conferences can enhance and test your managerial skills, as you will see.

Enhance your business with video marketing

January 27, 2016December 7, 2011 by Tom Fuszard

Some network marketers wonder, why use video marketing? Quite simply, because it’s effective and relatively easy to do. Recall all the videos you’ve heard about that were extremely popular. So popular, in fact, that the news media picked up on them. I can’t promise that your internet video marketing will have the same results, but your videos can be popular nonetheless. Popularity leads to click throughs. Click throughs, as you know, are the first step in generating sales.

Video web marketing should be an integral part of your network marketing efforts. Follow these suggestions to help you create a successful video marketing strategy.

Sustained, well-executed marketing vital for growing businesses

January 27, 2016November 29, 2011 by Tom Fuszard

Have your marketing efforts been less than fruitful? Do you know why? Perhaps it’s because you haven’t given marketing its proper consideration.

“Marketing isn’t just running one ad and doing a trade show,” says Gordie Gohr of Gohr Creative Services in Brookfield, Wis. You need a concerted effort employing the proper tools. Your marketing strategy could include advertising, public relations, social media, e-mail blasts, direct mail, and other means.

Principal vs Principle

January 27, 2016November 21, 2011 by Tom Fuszard

Though they are pronounced the same and share similar spellings, principal and principle have distinctly different meanings. Principal, as an adjective, refers to the first or foremost ranked item. She had the principal part in the school’s play. (Someone who heads a school is a principal teacher or principal.) Principle, on the other hand, is … Read more

Remember the fundamentals of communication

January 27, 2016October 31, 2011 by Tom Fuszard

Athletes and salespeople know that when they get in a slump it’s usually because they strayed from the fundamentals. Communicators face the same problem. Often in a hurry, they cut corners, only to see the quality of their work diminish.

These pointers will help you stay sharp.

Think, then act: How often have you quickly blurted out a comment or pounded out an e-mail? Did you ever wish you could take it back? Always pause a few moments to compose your thoughts and emotions before responding. Your judgment must be based upon reason, not passion.

Edit your material: Few of us can write clean, concise copy in one pass. Review your text for wordy sentences, redundant adjectives, and other fluff. Grammar must be at professional grade. If you’re having difficulty here, seek out a remedial course.

Use active voice often to add zip to your material. Employ your mental knife to cut the fat from around the meat of your copy. Avoid clichés and minimize metaphors.