Tom Fuszard's Business Builder
Helping you and your business prosper
Tom Fuszard Recent tornadoes, fires, and floods are potent if unusual reminders of the need to protect data from loss. Simple steps now can make recovery much easier. The key is to back up your data regularly to help you recover in the event of loss. Experts recommend an automated process. Being human, your employees are prone to forget. Don’t … Read more
In a previous column, I suggested that everyone take about five minutes at the end of the day to clear out their e-mail inboxes. Eliminating old messages takes care of the mental baggage that goes with them. Think about it: By leaving the message within view you constantly tell yourself, “Better keep that, because I’ll need … Read more
Busy businesspeople can be real pack rats. Papers, files, books, magazines, and countless other items pile up throughout the office. The same holds true for e-mails. With the volume of messages that arrives each day, it’s not uncommon for dozens to remain in the inbox waiting to be disposed of. Each message left at the … Read more
People sometimes get confused about this simple, three-letter word, especially when using the pronoun. It’s is short for “it is” and “it has” as in: It’s time for us to consider a new marketing strategy. It’s been a long time since we’ve spoken. Its is a possessive pronoun, and has no apostrophe. (Same as for … Read more
One thing I have observed working in marketing for 10+ years (including three years with ad agencies), is that business people can be a bit lax when it comes to developing marketing strategies and plans.
Many operate project to project without a cohesive, systematic program or strategy in place. Seldom do they take the time to carefully analyze their firm from a marketing perspective. Their results often are mixed, leading some to grumble that “advertising doesn’t work.”