Often considered a lost art, good customer service can define a firm. Even if prices are lower elsewhere, customers will reward those businesses that seem to care. It’s often the simplest gestures that win the day, too.
A recent incident reminded me of what it means to provide excellent customer service. Customer service starts when the person walks in the door. This incident involved a trip to an auto service station. Most people–especially the elderly–cringe at the thought of taking the car in. In this case, the individuals were treated well. I noted several key examples of good customer service. Study and practice these as needed.
1. Listen carefully. We Americans have a knack for opening our mouths before the other person has closed his. Don’t interrupt, even if you think you know what’s coming. Wait for the person to complete the statement or question. That is basic courtesy. But there’s more.
By waiting, you ensure that you fully understand the person’s need. That way you can provide the best response.