Business networking events, like other programs, sometimes don’t proceed as planned. Or, they weren’t formatted as you thought. Do you sulk and walk away? Or do you turn the unfortunate into a positive?
I recently learned of an event that I thought was open only to members of the local Chamber of Commerce. It was a pre-Grand Opening event for a new dessert place in town. I thought, Great! Check out a new business, and get in some networking. Imagine my surprise, then, when I noticed a line out front of the building. Turns out the business had broadcast the event, so dozens (perhaps hundreds) of people showed up.
Good for them. As for me, I needed to improvise.
My first step entailed scoping the crowd. I was looking for any familiar faces, particularly local business people. Didn’t see any. Hmmm.