How to use “unique” properly

Something unique is unlike all others; it is one of a kind. It can’t be “really unique” or “most unique.” Imagine a light bulb: It’s either on or off. It isn’t “sort of on” or “mostly on.”

Use unique to refer to a facet of your product or service that makes it different from what your competitors offer.

A unique feature of our bookkeeping software is….

What makes our model L250 unique is its ability to….

Our unique three-step process ensures that you….

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Tom Fuszard, content writer, blog writing, pr writing, web copy



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