Tom Fuszard's Business Builder
Helping you and your business prosper
People often use can when they mean may, perhaps because they feel may sounds too formal. Each has a precise meaning, and should be used accordingly. Can indicates that you are able to perform a task. I can lift a bowling ball with my pinky finger. Use may to indicate you are permitted to engage … Read more
What is the difference between you and I? Quite possibly, the difference between a customer and a non-customer. Salespeople, especially newer ones, waste precious moments engaged in endless drivel about their firm’s products, people, and anything else that comes to mind. Prospects, meantime, roll their eyes and wonder, “What about me?” Emphasize the benefits your … Read more
Too often writers simply over-write. Sentences are long. Paragraphs are long. And the final piece—a memo, letter, or report—is much longer than it need be. Clear, concise text can be achieved through proper editing. Spend a few moments tightening your copy, and your piece will exhibit the professional flair you seek. Whoever said “less is … Read more
Fast and convenient, e-mail has become the predominant form of communication. The volume of mail generated is staggering. Each day billions of messages are sent by people around the world. Because e-mail is so easy to use, writers can be a bit careless when drafting a message. E-mail messages reflect on you and your business, so treat … Read more
Though they sound similar, these two words have distinct meanings and uses. When you insure something, you are protecting yourself from financial loss. We can insure your building against fire, theft, and other loss. Ensure, on the other hand, means to make certain. Ensure that the filing cabinet is locked before leaving each day. The … Read more