Tom Fuszard

B2B copywriter/content marketing writer dedicated to helping you and your business succeed. Click on the "Writing Samples" tab for a selection of my samples. Need help with your content marketing? Feel free to call or email me.

Marketing to Generation C

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You’ve heard of Millennials, Generation X and Generation Y. Now comes Generation C. Who it is, what they do, and how to market to them was the subject of a fascinating presentation during yesterday’s PRSA luncheon in downtown Milwaukee. A panel comprised of staff from Bader Rutter, a business marketing agency in Brookfield, Wis., provided a thorough review of this dynamic group.

First, unlike the other groups listed above, Gen C is not age related. The term, coined by rating service Nielsen, means Generation Connected. These folks are defined by their actions, Gen Cmainly through social media. With their smartphone always (or nearly always) on, Gen C’ers are:

Communicating and connecting: among other social media users near and far

Creating: content and posting it on Facebook, Twitter, Instagram and other platforms. They are very passionate about brands, and use social media to share their opinions.

Changing: forcing marketers to change they way they do business in light of the exposure brought through these social media posts.

Why should marketers care about this group?

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Bill Walsh’s 4 qualities of successful entrepreneurs

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Bill WalshBill Walsh, CEO and Founder of Powerteam International, offered some keen business ideas Tuesday night  to a group of entrepreneurs at the Hyatt Regency in downtown Milwaukee. Walsh spelled out four qualities needed to be successful.

1. Be an expert. You have to be someone who “owns the space.” People want to hire those who are experts at a skill set, Walsh says. The money is in being a specialist.

It is a mental process, as well. Get accustomed to identifying yourself as an expert. When asked, reply, “I am [a great communicator/an author, etc.]”

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Public speaking tip: Provide your own intro

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Public speaking training: Provide your own introduction. Ensure a proper introduction by writing your intro. Too many speakers simply hand the host a thick bio or multi-page résumé. The person has to sift through all that material–on the spot–to get to the relevant information. Worse, the person reads all of it, wasting valuable time and … Read more

Writing Tips 4: Refresher on fundamentals

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writing tip, daily writing tip, writing classes, writing jobsA lot has been said and written about social media and its effects on our culture. I imagine someone could write fat book on the subject. (Perhaps someone already has!) As a writer, I am especially sensitive to how the written word is conveyed. One thing I can say for certain is that overall, writing on social media leaves a lot to be desired.

I don’t know why this is. It appears that most people feel they don’t need to write well. Others probably just don’t know they are making mistakes. Either way, their writing skills–or lack thereof–leave a lasting impression. And that impression is not necessarily a good one.

This is next in a series of blog posts designed to review some of the common writing errors. These are actual examples of poor writing that I have seen or received. Most were on Facebook, but others came to me in emails. Each offers errors in one or more areas:

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Writing tips 3: Refresher on some fundamentals

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writing tip, daily writing tip, writing classes, writing jobsWriting well is not difficult. You don’t need a degree in English to compose sentences that get your message across properly. (Of course, one good way to improve your writing skills is to take a writing course.) The types of mistakes I see frequently involve just a handful of principles. They include:

 

– Capitalization

– Spelling

– Grammar, word usage

– Punctuation

Unfortunately, these mistakes appear in blog and social media posts along with emails. Meaning, messages often used for business. That’s critical, because sloppy writing reflects poorly on the person and business. If the writer spent a few moments proofing the material, he or she would most likely correct these errors.

This is the third installment in my series. You can read the other two here.

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