You’ve heard of Millennials, Generation X and Generation Y. Now comes Generation C. Who it is, what they do, and how to market to them was the subject of a fascinating presentation during yesterday’s PRSA luncheon in downtown Milwaukee. A panel comprised of staff from Bader Rutter, a business marketing agency in Brookfield, Wis., provided a thorough review of this dynamic group.
First, unlike the other groups listed above, Gen C is not age related. The term, coined by rating service Nielsen, means Generation Connected. These folks are defined by their actions, mainly through social media. With their smartphone always (or nearly always) on, Gen C’ers are:
Communicating and connecting: among other social media users near and far
Creating: content and posting it on Facebook, Twitter, Instagram and other platforms. They are very passionate about brands, and use social media to share their opinions.
Changing: forcing marketers to change they way they do business in light of the exposure brought through these social media posts.
Why should marketers care about this group?