Use gender-specific pronoun when appropriate
Many writers and speakers engage in semantic gymnastics to avoid any hint (in their minds) of bias. One consequence is that the person often violates a basic rule of grammar…. Read more »
Author Archives: Tom Fuszard
Tom Hopkins’ How To Sell Anything program is still powerful
A recent addition to my professional development is both old and new. Tom Hopkins’ “How To Master The Art of Selling Anything” is proving to be a very valuable training… Read more »
Accessibility, prompt response heighten customer satisfaction
Tis the season to shop, as retailers are noticing. An improving economy and a proliferation of smartphones are encouraging people to open their wallets. According to a survey by the… Read more »
Effective communication hinges on knowing your audience
Communicating effectively involves several important factors. According to Mike Thompson, these include taking ownership of the situation, staying focused, and knowing your recipient’s personality style. Thompson, a business coach with… Read more »
Writing well for social media is a must
People seem to forget–or just disregard–the importance of writing well for social media, even their personal accounts. Keep in mind that what you put out on social media becomes identified… Read more »