Tom Fuszard – Page 31 – Tom Fuszard's Business Builder

3.5 more tips for advertising on Facebook

January 7, 2016August 12, 2012 by Tom Fuszard

These 3.5 tips will help you advertise on Facebook successfully

There are many benefits to advertising on Facebook. Indeed, Facebook is becoming the go-to advertising medium for businesses large and small. However, it takes some practice and, quite frankly, you will benefit from purchasing training from a veteran Facebook advertiser.

I recently started my second Facebook advertising campaign. The first ran from late last fall to early February. Back then I wrote two blog posts discussing what I learned. You can read those here: “Tips to help you advertise on Facebook” and “Monitor Facebook advertising closely, adjust as needed.”

The following tips for advertising on Facebook are gleaned from my latest ad campaign, which began on Aug. 7. Consider these as you begin to advertise on Facebook.

Overcome adversity with resilience and determination

January 7, 2016August 9, 2012 by Tom Fuszard

Attitude and action will help you overcome challenges

Started reading another book last night from my collection on motivation, sales and customer service. This one, If You Can’t Climb The Wall, Build A Door! by Dr. Charles Lever (Inti Publishing, 1997), is turning out to be a good choice. You may have guessed that this is about how to overcome adversity. If not, the subtitle explains it all: “Principles to live by when quitting is not an option.”

I grabbed the book because it appeared to offer a good message. Plus, at 155 pages, it should be a fast read. That part is coming true, but the book also offers a lot of good advice for anyone struggling to overcome life’s challenges.

Like another book from my collection that provided material for a blog post, this book caused me to put some thoughts down in a column.

Early on, Dr. Lever lists nine reasons why he wrote the book. He tries to reach out to people struggling with loneliness, grieving over the loss of a friend, fighting to hold a marriage together and other challenges. Two reasons that caught my eye were:

Volunteering can be very rewarding

January 7, 2016August 6, 2012 by Tom Fuszard

When I struck on my own in early 2005, I made a point to get more involved in volunteer work. First, I genuinely wanted to help others in some fashion. Second, I could put my writing skills to work for worthwhile causes. Over the years I have volunteered for various organizations in a number of ways. In every case I came away with a really positive feeling.

This past weekend I was again exposed to the value and power of volunteering and donating.

How to create content for your blog

January 9, 2017August 2, 2012 by Tom Fuszard

How to create blog content

Most people have a pretty good understanding of how to write a blog; that is, fundamentally put one together and then post columns. Odds are that not too many bloggers have developed a blog content strategy. With that, the blog may end up all over the place in terms of content, and not achieve the desired results.

How do I know? I was that way for several months. I started this blog in the spring of 2011. Initially I would post columns based upon material I had used in the past for my company’s newsletter. The material was good, but I wasn’t really focused on the big picture as I needed to be.

Presentation tip: Don’t let gaffes trip you up

January 7, 2016July 31, 2012 by Tom Fuszard

In an earlier post, I discussed how to handle problems that sometimes occur during presentations. This presentation tip column goes a bit deeper. I use examples from my own speaking experiences to show you how I overcame minor mistakes

Remember this: If something occurs while giving a presentation, compensate and move on. This is an important point. Presenters – especially nervous ones – sometimes overreact when they make a mistake. Errors are a part of every presenter’s life. Learn to live with and deal with them.

Presentation errors fall under two broad categories: physical and mental. Let’s start with physical ones.