Tom Fuszard

B2B copywriter/content marketing writer dedicated to helping you and your business succeed. Click on the "Writing Samples" tab for a selection of my samples. Need help with your content marketing? Feel free to call or email me.

Writing Tips 2: Refresher on some fundamentals

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writing tip, daily writing tip, writing classes, writing jobs, writing coursesGood writing seems to have fallen offer in recent times, at least if what we see on social media is any indication. Perhaps members view those platforms as places where they can let conventions slide. Unfortunately, in these connected times, social media  platforms are becoming mainstream. What is written (and displayed) on those websites says a lot about the person, and can be used to judge them.

As one who writes and speaks regularly, I am quite partial to the proper use of the English language. But this isn’t about me. It’s about you.

My intention with this blog series is to point out some of the basic errors I see. Perhaps you make some of these errors. If so, you will learn how to correct them. The result is cleaner copy and a more professional image.

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Writing tips 1: Refresher on some fundamentals

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writing tip, daily writing tip, writing classes, writing jobsWriting well has always been important, and the same is true today. Your image–your brand–is affected by how well you project yourself in writing. This is true whether you’re writing on paper or on a web platform like Facebook. Too many people seem to take a cavalier approach to writing when they’re on social media. Yet social media is increasingly being used to learn about a person. Oftentimes it’s employers doing research on job candidates. That could mean you.

In this new series of blog posts, I will use examples of poor writing that I have seen or received. Most of these were on Facebook, but others came to me in emails. Each offers errors in one or more areas:

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Public speaking tip: Hold microphone close to your mouth

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If you ever have to use a cordless mic, hold it close to your mouth. Too often people hold it down by the chest; the mic won’t pick up well from there. The microphone won’t bite, so hold it high! For more presentation and public speaking tips, see “Presentation skills — 5 tips to help … Read more

Cross training and delegating enhance productivity, efficiency

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Cross training your employees is good for you and for them There are several reasons for implementing an employee training program for your tasks: – You can’t do it all (nor should you). – Your organization needs coverage in case you are gone. – Others need the training. It’s the best way to learn. Have … Read more

Sales tip of the week: Never give up

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Two important sales training tips In all of your sales training, I’m sure you’ve heard and read many good tips. A common one is, “never give up.” In this brief video, I provide an example of that principle in action, and discuss how applying it could pay off handsomely for me — and you, as … Read more