How to create content for your blog

How to create blog content

Most people have a pretty good understanding of how to write a blog; that is, fundamentally put one together and then post columns. Odds are that not too many bloggers have developed a blog content strategy. With that, the blog may end up all over the place in terms of content, and not achieve the desired results.

How do I know? I was that way for several months. I started this blog in the spring of 2011. Initially I would post columns based upon material I had used in the past for my company’s newsletter. The material was good, but I wasn’t really focused on the big picture as I needed to be.

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