Do you blog frequently? Would you like to, but are often stumped for ideas? If that’s the case, then do as Bernie, Eric and Tom do. Curious? Read on.
As one who tries to blog regularly, I sometimes am stumped for ideas. Oh, I may have lots of ideas running through my head, but few if any are worthy of a column. That is until now.
You see, I always felt that a blog column had to be rather lengthy (by blog standards): say, 500 to 700 words. Shorter pieces could go out with e-mail broadcasts, and even shorter items might end up as Facebook posts or Tweets.
I exeperienced a mini-revelation recently. Oh, it’s nothing new or earth-shattering. But it caused me to rethink my approach to blogging. It should allow me to blog more frequently, which is a good thing. And it’s something you can benefit from, too.
In a nutshell: think small. That’s where Bernie, Eric and Tom come into the picture.
Bernie is Bernard Goldberg, a former CBS newsman turned author, political commentator and blogger. While many of his columns are closer to a typical length, others are much shorter. I’ve read some that were about 250 words. Short, and to the point.
Eric is Eric Worre, a very successful network marketer and MLM trainer. Eric’s primary marketing tool is video blogging. He produces four or five per week; each is primarily the video with some text included.
Tom is me. I have decided to take a hybrid approach, at least for now. While I will occasionally post longer pieces, I plan to write shorter blogs and incorporate a video. Like Eric, I have a Flip camera. It’s very handy and produces suprisingly high quality videos.
My hope is that by rethinking my blogging strategy, I will be able blog more frequently, thereby helping you, the visitor, even more. I need to get into a good rhythm, for that is how I will continue to build a following and the business. (In case you’re wondering, I’m writing this column while on the road and my camera isn’t with me.)
What about you? Do you have a strategy for blogging? Has it worked for you? If you’ve found it difficult to blog regularly, try shorter pieces. Also, include a video whenever you can. Don’t worry if they’re not professional grade. The key is to produce and post regularly. Plus, visitors today are geared toward visuals. Video marketing will become only more important in the future.
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