Network marketers and other entrepreneurs occasionally agree to a deal on a handshake (verbal or literal). I have. A recent incident has reminded me of the importance of getting the details in writing before spending the money.
In short: A newspaper ad rep contacted me about a campaign. I liked what he was offering for the price: 4 monthly ads, an advertorial and inclusion in their weekly email blast for the duration.
Later, I emailed the rep asking for a recap of our conversation. I wanted to make sure I had all the details. He replied two times that he would get to it. No response.
I then contacted the newspaper directly and spoke with a customer service person. He stated that all my file showed was the four display ads. Shoot. That means I have to go back to the ad rep and try to confirm the other components.
I have since connected with the ad rep on the advertorial and am working on the email blast. Moral of the story: Get everything in writing before sending money. An email is fine: That is legally binding. The email also provides an additional written record of the conversation in case someone else needs to step in and assist you.
Have you encountered a similar situation? How did it play out? Feel free to comment below.
For additional customer service advice, see “Don’t let a communications breakdown cost you customers” and “How to improve your listening skills.”
If you found value in this post, could you do me a favor and share it with others? You may use any of the links that pop up when you hover over the “Bookmark and Share” button. To contact me, send an email.
Follow me on Twitter.
Follow my Facebook business page.
Connect with me on LinkedIn.