It’s about its

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People sometimes get confused about this simple, three-letter word, especially when using the pronoun.

It’s is short for “it is” and “it has” as in:

It’s time for us to consider a new marketing strategy.

It’s been a long time since we’ve spoken.

Its is a possessive pronoun, and has no apostrophe. (Same as for hers.)

The best part of this model is its ability to withstand high pressures.

Our building has lost its luster over the years.

Get it?

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Tom Fuszard, content writer, blog writing, pr writing, web copy



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About Tom Fuszard

Copywriter/content marketing writer dedicated to helping you and your business succeed. Click on the "Writing Samples" tab for a selection of my samples. Need help with your content marketing? Feel free to call or email me.

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