It’s about its

People sometimes get confused about this simple, three-letter word, especially when using the pronoun.

It’s is short for “it is” and “it has” as in:

It’s time for us to consider a new marketing strategy.

It’s been a long time since we’ve spoken.

Its is a possessive pronoun, and has no apostrophe. (Same as for hers.)

The best part of this model is its ability to withstand high pressures.

Our building has lost its luster over the years.

Get it?

If you found value in this post, could you do me a favor and share it with others? You may use any of the links below. Feel free to comment, as well. To contact me, send an email.

Tom Fuszard, content writer, blog writing, pr writing, web copy



Follow me on Twitter.
Follow my Facebook page. (May need to log in.)
Connect with me on LinkedIn.

Please follow and like us:

Leave a Comment