I am ready to enlarge my library. We freelance writers must always be studying our craft and honing our skills. After consulting some successful internet marketers, I’ve zeroed in on these books to start with:
“Adweek Copywriting Handbook” by Joe Sugarman
“The Irresistible Offer” by Mark Joyner
“Web Copy That Sells” by Maria Veloso
“The Slight Edge” by Jeff Olson.
You might note a theme here: I’m focusing on copywriting, which is a skill I’d like to master. These are the first of six or seven books on writing and marketing I will purchase in the near future. As a freelance writer, I’ve done a fair amount of marketing writing, but would like to enhance my overall copywriting skills. One area of extreme interest is website copywriting. That’s why I was drawn to Maria Veloso’s book. Another area to zero in on is direct response copywriting. That is so important in internet marketing.
For the past three months I have been a member of Live Free and Prosper, a new coaching program offered by Mike Dillard. Dillard, you may recall, is author of Magnetic Sponsoring, the famous ebook that thrust Mike on the scene and started him on a path to multiple 9-figure sales. During one of his LFP hangouts (webinars), Mike had was asked what MLM or internet business the person should join to be successful. His response is golden:
“It doesn’t matter which company you choose. What will matter–what will make you successful–is, do you have the skill sets to effectively take advantage of those opportunities?”
Later in that same hangout (#3), Mike adds,
“In order to be successful, you have to acquire a skill set. [Success] will never come as a result of a product or opportunity. There is no such thing as a million-dollar idea. There is only a million-dollar execution.”
I’ve added to my collection before. After reviewing my library recently, I weeded out some books. That left room for more, and allowed me to focus on a very important skill set. What are you doing about professional development? Any books, CDs/DVDs/MP3s, seminars or other training headed your way? Learning is an ongoing process. Stay abreast of the latest trends in your field to keep yourself sharp.
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