Social media important for many businesses

It seems nearly every day someone is offering a seminar or webinar on social media. We’re told to sit in and learn about the various social media tools and social media strategies. You wonder: What more could be said about social media? What does all this mean for me and my business? Good questions.

Too often presenters talk about the various components of social media without fully explaining why businesses should be involved. Without understanding the why, you can’t fully appreciate what you’re missing. You also won’t know how to properly use those powerful marketing tools. Without that understanding, business people blindly post tweets, blog columns, and videos, and then wonder why they don’t get a reaction. They also quickly lose faith and stop their efforts.

Regardless of the industry they’re in, many businesses benefit from incorporating a social media strategy in their overall marketing efforts. You may still use some traditional media, but if you are trying to reach consumers, you should consider social media, as well.

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