Use public relations to build, maintain customer loyalty

Mention public relations to the average person, and what comes to mind is a news release, and, perhaps, something about a firm involved in a crisis. There’s a lot more to it, which is why you should consider public relations for your business.

Public relations helps build and maintain customer loyalty through a variety of communications tools, according to Scott Seroka, Vice President of Seroka, a marketing, interactive and public relations firm in Waukesha, Wis. These include feature stories, sponsorships, media interviews, and speaking engagements.

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