Turn a wrong-number call into a sales call

Wrong-number call a good opportunity to promote your firm

You answer the phone one day only to learn that the caller dialed the wrong number. How do you respond?

Like most people, you probably say, “Oh, I’m sorry, you have the wrong number,” and then hang up. Next time, take advantage of a wrong-number call to make a quick pitch for your business. No “hard sell”; just enough to plant a seed in the caller’s mind.

One day a woman called to place an order on behalf of her firm. I quickly realized that she had the wrong number. Instead of merely hanging up, I used the time to promote my services. The conversation went something like this:

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