Sustained, well-executed marketing vital for growing businesses

Have your marketing efforts been less than fruitful? Do you know why? Perhaps it’s because you haven’t given marketing its proper consideration.

“Marketing isn’t just running one ad and doing a trade show,” says Gordie Gohr of Gohr Creative Services in Brookfield, Wis. You need a concerted effort employing the proper tools. Your marketing strategy could include advertising, public relations, social media, e-mail blasts, direct mail, and other  means.

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