Important tips for building sales

Professional development is important for any business person. But that’s especially true of sales people. I recently had the pleasure of sitting in on a very valuable presentation by Larry Cockerel. Here are some reflections of that seminar.

effective selling, sales training seminar, sales coaching, how to build sales, how to sell more, Jeffrey GitomerLarry, a veteran sales development and training specialist from the Milwaukee area, started off by reminding us that sales is all about attitude. “We have choices to make everyday,” Larry said. “We can choose to put on a positive attitude.”

Larry invited the audience to rate their levels of confidence, belief and courage. These were on a 1-5 scale. Larry pointed out the pitfalls of rating our confidence too high or too low. Too low and we don’t feel we’re able to accomplish anything. Too high, and you may fall into that trap of thinking you have it all.

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Is your professional brand positive?


What is your brand? More importantly, does it evoke a positive impression in your customers and prospects?

In “The Heart of Selling,” Jacqui Sakowski implores sales people to put customers’ interests first. Doing so is an important first step in creating a positive brand.

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