As network marketers, we live in cyberspace. Almost everything we do involves tapping into the Web (OK, “Internet” for most people). Problem is, we often let that get between us and our teammates and prospects. Among other qualities, leaders manage their time wisely, but they also maintain the personal touch that is so important in business today.
One morning I received an email from a customer service rep at Aweber. It was probably sent via an autoresponder, but that’s secondary to the message itself. It read in part:
“I noticed you’ve had your AWeber account for about two weeks now, and I just wanted to check in with you. Have you been able to find everything you need? If there are any instructions that you can’t find, or if you have any questions, just let me know” (That was hyperlinked to his e-mail account.) The next sentence offered a toll-free number for their customer service department.
Coincidentally, I’ve been contacting my sponsors with questions about the various processes I’m engaged in. That’s usually the case: You have a question or concern (maybe a complaint), and you seek out the business. Here was a firm reaching out to me. That’s service.
I realize your time is valuable, and that you must use it wisely. The network marketing industry thrives on automation, so it’s natural to expect you’d use autoresponders (in particular) to stay in touch with your teammates and prospects.
I wonder, though, if we’re too hooked on technology. Call me old school, but I like the personal contact on occasion. I come from the brick and mortar arena, in which personal contact was the norm. That would include, email, phone calls and, when appropriate, a visit. (All my clients from the old days were here in the metro Milwaukee area.)
Yes, we used technology at times – emailing proofs instead of dropping them off, for example – but I always made a point to stay in touch. How about you?
To what extent do you check in with your teammates, especially the newer ones? Do you call or send an email like the one above after the first two weeks? Or, do you rely on them to contact you when there’s a question? Think of how you’d like to be treated. Do you appreciate a unique – that is, non-autoresponder – message in your inbox on occasion?
Network marketing by its nature is for the entrepreneurs. As such, we tend to be an independent breed. And, as noted above, this business relies on technology. But we sponsors can still provide personalized contact. Whether by email, phone or post card/thank you card, we help ensure a satisfied member by reaching out on occasion. Recall when you lost an affiliate. Do you know why? Was it due to insufficient guidance or support?
Are you struggling in your internet marketing business? Perhaps you need to revisit the basics. Pick up a copy of Mike Dillard’s classic ebook, Magnetic Sponsoring.
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