5 steps to handling customer complaints
Nobody likes to deal with complaints. Indeed, most of us dread the task. We delay. Make excuses. Get a cup of coffee. Then another. As difficult as it is, try… Read more »
How to write clear, professional e-mail messages
Fast and convenient, e-mail has become the predominant form of communication. The volume of mail generated is staggering. Each day billions of messages are sent by people around the world. Because e-mail… Read more »
Insure vs. Ensure
Though they sound similar, these two words have distinct meanings and uses. When you insure something, you are protecting yourself from financial loss. We can insure your building against fire,… Read more »
How to use ‘they’ and ‘their’ correctly
In an effort to appear unbiased, many people use they in place of he and she and their instead of his and her. This is grammatically incorrect, because subjects and… Read more »
Write trade articles for additional exposure
Asked to provide examples of marketing and public relations efforts, most people mention brochures, folders, advertising, and news releases. Often overlooked are articles submitted to trade and association magazines. That’s… Read more »