How to use ‘they’ and ‘their’ correctly
In an effort to appear unbiased, many people use they in place of he and she and their instead of his and her. This is grammatically incorrect, because subjects and… Read more »
Solidify Relationships With Customers Through Personalized Contact
In this the digital age, when everyone can be connected to everyone (or nearly everyone) almost all the time, I wonder: how connected are we, especially to our customers? Sure,… Read more »
Write trade articles for additional exposure
Asked to provide examples of marketing and public relations efforts, most people mention brochures, folders, advertising, and news releases. Often overlooked are articles submitted to trade and association magazines. That’s… Read more »
When to use “less” and “fewer”
Express check-out lanes often mention that they accept “X items or less.” Ooops. Typically, less refers to aggregate amounts while fewer refers to precise numbers or quantities. (I spotted this… Read more »
How to create a successful presentation
Public speaking is an increasingly important skill in today’s economy. Whether you work in the public sector, private sector, or for a non-profit organization, you can benefit from developing strong… Read more »