Insure vs. Ensure
Though they sound similar, these two words have distinct meanings and uses. When you insure something, you are protecting yourself from financial loss. We can insure your building against fire,… Read more »
How to use ‘they’ and ‘their’ correctly
In an effort to appear unbiased, many people use they in place of he and she and their instead of his and her. This is grammatically incorrect, because subjects and… Read more »
Write trade articles for additional exposure
Asked to provide examples of marketing and public relations efforts, most people mention brochures, folders, advertising, and news releases. Often overlooked are articles submitted to trade and association magazines. That’s… Read more »
When to use “less” and “fewer”
Express check-out lanes often mention that they accept “X items or less.” Ooops. Typically, less refers to aggregate amounts while fewer refers to precise numbers or quantities. (I spotted this… Read more »
How to create a successful presentation
Public speaking is an increasingly important skill in today’s economy. Whether you work in the public sector, private sector, or for a non-profit organization, you can benefit from developing strong… Read more »