Helping you and your business prosper
What is the difference between you and I? Quite possibly, the difference between a customer and a non-customer. Salespeople, especially newer ones, waste precious moments engaged in endless drivel about their firm’s products, people, and anything else that comes to mind. Prospects, meantime, roll their eyes and wonder, “What about me?” Emphasize the benefits your … Read more
Too often writers simply over-write. Sentences are long. Paragraphs are long. And the final piece—a memo, letter, or report—is much longer than it need be. Clear, concise text can be achieved through proper editing. Spend a few moments tightening your copy, and your piece will exhibit the professional flair you seek. Whoever said “less is … Read more
Fast and convenient, e-mail has become the predominant form of communication. The volume of mail generated is staggering. Each day billions of messages are sent by people around the world. Because e-mail is so easy to use, writers can be a bit careless when drafting a message. E-mail messages reflect on you and your business, so treat … Read more
Though they sound similar, these two words have distinct meanings and uses. When you insure something, you are protecting yourself from financial loss. We can insure your building against fire, theft, and other loss. Ensure, on the other hand, means to make certain. Ensure that the filing cabinet is locked before leaving each day. The … Read more
In an effort to appear unbiased, many people use they in place of he and she and their instead of his and her. This is grammatically incorrect, because subjects and pronouns must agree in number. The easiest solution involves changing your subject to its plural form. Then it’s acceptable to use they or their. For … Read more