If you’ve thought of becoming a distributor for GOFoods products, you probably have a lot of questions on your mind. Chief among them might be: What’s it all about? What do they sell, and what’s involved? Those are good questions to ask as you contemplate becoming a distributor (called an independent business owner) for GOFoods.
Go Foods Global, LLC, was chartered in Utah on Sept. 22, 2011. Founded by Barbara Rossberg and Steve Shenk, GOFoods is headquartered in Midvale, Utah. They operate a sister business, eFoods Global, LLC, at the same address. eFoods Global was chartered on Oct. 7, 2010, and remains in good standing along with Go Foods Global. Barbara Rossberg is the registered agent for both businesses.
The Midvale, Utah Better Business Bureau has no record for GO Foods Global. eFoods Global, LLC, is accredited with that office of the BBB, and has earned an A- rating.
What GOFoods Global offers
The firm’s web site says that, “GOFoods Global has dozens of quick preparation meals for people on the go, just like you! ” NPROS.com states that the firm offers dehydrated food products that are designed to last up to 25 years. They produce meals for the entire day: breakfast, lunch, and dinner. GOFoods also carries a line of soups and snacks.
According to the firm’s website, Schenk and Rossberg have been working together since 1981, “serving, saving, and sharing only the highest quality food reserves available.” They claim they have helped thousands of households become more food secure, by providing a range of products “from bulk food reserves to emergency preparedness to our go-anywhere do-anything food and beverages.”
Why this particular product line? We can glean some insight from comments Steve Shenk offered in a March 18, 2009, video. In this video, posted at Neighborhood21. com, Schenk discusses the changes in the food supply in our country and the world. He claims, for example, that the United States in the past 50 years has gone from a food exporter to a nation that imports 30% of its food. (That may have been true three to five years ago, but the U.S. became a net exporter of agricultural products by 2010.)
He states that food shortages have been and continue to lie at the heart of many nations’ problems. “Nations have fallen because food was not there,” he says. He calls on Americans to take control of their lives and food supplies. “We can prepare like the pioneers. We have the power to choose independence to become totally fearless.”
From there it is easy to see why GO Foods (and even eFoods) produces the line of products it does. Sealed in Mylar pouches, the meals need just water and simmering. But the main purpose isn’t survival gear. While the products will last up to 25 years if stored properly, they are designed to be enjoyed any day. They offer tasty foods you can prepare any time.
Independent Business Owner For GOFoods
As a prospective distributor (independent business owner) for GOFoods, there are a few things to consider. First, it is a newer firm. Brand awareness is at a minimum, making it that more challenging to present the product and company. Of course, Shenk and Rossberg’s experience in the field – including more than one year with eFoods – can help allay any concerns.
MLMRankings.com shows GOFoods Global with 0.01% of popularity among the 691 MLM businesses in its directory. However, the firm holds a 56.58 popularity percentile ranking. This is based upon the number of ‘hits’ GOFoods Global received in a recent month compared with searches for MLM companies in general. The firm enjoyed a 10.65% gain in popularity since MLMRankings’ previous survey period. That’s a positive sign.
The firm apparently is too new to register on BBB’s radar, but we can infer some level of integrity from eFoods Global’s A- rating. That’s impressive.
Another challenge for potential distributors is the relative crowded nature of the industry. NPROS.com lists 24 businesses devoted to food in general, with three more producing gourmet food, and 15 additional firms offering some health-related products. How does the GOFoods distributor position his or her products against these potential competitors? The products are also somewhat niched, falling into a specialty foods category. Independent business operators need to convince customers that the meals can and should be consumed daily, just like food from the store.
To enhance their training efforts, Shenk and Rossberg enlisted the help of Keith Halls. Author of 9 Rules To Succeed in Network Marketing, Halls started and nurtured several multi-million-dollar ventures over the years. Shenk and Rossberg consider their program “world-class training.”
According to NPROS.com, independent business operators complete an online application and purchase a starter kit for $49.95. The firm charges an annual fee to remain an IBO.
GOFoods offers a multi-level compensation plan with several opportunities to earn bonuses. Distributors are required to meet monthly volume requirements to earn commissions..
In the final analysis, it appears that GOFoods is a solid company with potential. I foresee challenges in convincing people to buy a product most would view as special-use item. In-home demonstrations and sample give-aways should prove beneficial. Also, the advice that Keith Halls offered should be beneficial. One can assume he presented top-notch suggestions.
Even so, I wonder: what about online marketing? To what extent are GOFoods distributors encouraged to think outside their immediate areas? Do they provide that kind of training?
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