Professional development

Enhance your business with Mike Dillard’s mentoring program

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An important aspect in any successful business is mentoring. Having access to a successful person in your field is so valuable. In the world of internet marketing, few names stand out like Mike Dillard’s. Right from the start–with Magnetic Sponsoring–Mike established himself as a talented and successful entrepreneur.

Mike Dillard, Magnetic Sponsoring, Live Free and ProsperOver the years he has launched at least two companies that each posted 8-figure sales totals. To say that Mike Dillard is successful is an understatement.

In early 2014, Mike decided to introduce a mentoring program. Called Live Free and Prosper, this program allows members to gain advice directly from Mike. During each weekly webinar, Mike addresses nearly a dozen questions on a broad array of challenges to internet marketers.  The types of questions he gets includes:

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Daily ritual leads to business success

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Mike Dillard, one of the foremost internet marketers today, offered some great advice during a webinar on March 22.  He packed a lot of information in the 80-plus minutes. Two suggestions really resonated with me, and I’d like to share them with you. These apply regardless of whether you are in an online or offline business.

1. Perform 3-5 meaningful tasks everyday – and he means everyday. Mike Dillard, founder of Magnetic Sponsoring, said that he’s followed that regimen for 10 years, and that’s how he became successful and has stayed that way. (He mentioned that after the webinar, which occurred on a Saturday, he was going to spend about 5 hours editing a video. Are you that committed to your business to devote a Saturday night to performing a necessary task?)

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Volunteering during New Berlin Business Expo

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Last week, I had the pleasure of representing the Rotary Club of New Berlin during New Berlin’s business expo. The expo, titled “Discover New Berlin,” allowed dozens of businesses and organizations to showcase their strengths over the two-day event. The expo ran from 10:00 a.m. to 5:00 p.m. Friday and Saturday. I manned the Rotary … Read more

Put the 22 Immutable Laws of Marketing to work for you

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Are one or more of your products just not breaking out? Would you like to create an edge for a new product? “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout may be able to help you. They offer real-world examples (albeit old: this book was published in 1993) that you may not find in marketing textbooks.

In this video I review three of their principles (laws). In my mind, Laws 1 and 2 are nearly indistinguishable, but Ries and Trout treat them separately.

1. Law #1: Law of Leadership. “The basic issue in marketing is creating a category you can be first in. [See Law #2.] It’s the law of leadership: It’s better to be first than it is to be better.”

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Sell more successfully with benefit-oriented copy

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Do you want your audience to respond to your messages? Of course you do. One tactic that will help immensely is to stress benefits instead of features.

Features, you recall, are the elements or components of your product or service. Benefits, on the other hand, are what the customer will experience by using your product or service. Features are tangible, while benefits are intangible. As a marketer, you should strive to touch on those intangibles; play to your customers’ emotions.

Take a cue from the national advertisers. Some of the themes you’ll see and hear include:

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