Tom Fuszard's Business Builder
Helping you and your business prosper
One thing I have observed working in marketing for 10+ years (including three years with ad agencies), is that business people can be a bit lax when it comes to developing marketing strategies and plans.
Many operate project to project without a cohesive, systematic program or strategy in place. Seldom do they take the time to carefully analyze their firm from a marketing perspective. Their results often are mixed, leading some to grumble that “advertising doesn’t work.”
In good times and bad, businesses need a competitive edge. It’s easy to think of paid marketing efforts, but fortunately there are many options out there that cost nothing other than some of your time. Yet they offer you the opportunity to develop awareness and recognition as an expert in your field. Here are a … Read more
In this day of electronic connectivity – cell phones (in all their variations), e-mail, the Web (“Internet”) – it’s easy to lose sight of a powerful yet dying phenomenon: the face-to-face meeting. Sure, staying in touch electronically is fine once the relationship has begun, but how do you meet that prospect initially?
Time was, networking functions were very common. Two previous employers were members of the local chamber of commerce. I and other employees often took advantage of the membership by showing up at the After 5 get-togethers. They were mostly social events for me, as I didn’t feel comfortable networking at the time. I always envied one former boss who would could work the room like a pro. He was well known, due to his position with that company, but still: why didn’t I feel as comfortable?
Ever get the feeling that you’re just not accomplishing as much each day as you could or should? Sure, you have a lot on your plate. But you can still be productive and efficient. It requires being disciplined and following the three simple steps I present here. 1. Eliminate or minimize distractors. Close your e-mail … Read more
Salespeople understand the value of daily to-do lists. Those lists are equally valuable to workers in non-sales positions, as well. To-do lists keep you focused throughout your day. It’s easy to ignore or forget tasks that aren’t written down. Much like goals, tasks are more likely to be completed if you keep a list of … Read more