7 triggers to build rapport

7 triggers to build rapport with clients

Adapted from “The 7 Triggers to Yes: The New Science Behind Influencing People’s Decisions,” by Russell H. Granger (McGraw Hill, 2008).

Of all the suggested questions and topics on those three pages, I chose seven to highlight. They are:

1. Leisure time – How do you spend it? One of the easiest ways to get someone talking about his interests and a sure door opener.

2. Background. Where are you from originally? What brought you here?”

3. Business: “How did you get started in this business? How did you become so good at your work?”

4. Education: “Where did you go to school? What did you major in?”

5. Travel: Those who travel, whether for business or pleasure, love to talk about it.

6. Local events: Is your prospect involved in the community in any capacity? Talk about it.

7. Associations and clubs: Almost everyone is involved in at least one group. Learn what your prospect has joined and why.

Please feel free to comment below. To contact me, send an email.

Tom Fuszard, content writer, blog writing, pr writing, web copy



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